March 1, 2015

At the Mall with Apple and Microsoft

We’ve seen this before, but it seems worse now. On a winter’s Saturday, a trip to the Natick Mall showed two very different retail experiences.

The Apple Store is lively with people of all ages. The further into the store you go, the more customers will you see, excitedly playing with, learning about, and buying stuff.

The Microsoft Store employees outnumber the customers. The liveliest place is not in the store, but out front, where a two-year-old girl is dancing to the big XBox video.

It’s no wonder that Apple, with but a sliver of the desktop computing market share, is worth twice what Microsoft is worth.